University Recruitment Campaign

Introduction

Out of the Ordinary recruitment campaign highlighting the bold and diverse journeys of students who defy expectation.

While connected to the wider university narrative, the design takes a distinct visual path from the core ”Multiple Lenses" brand, capturing attention through contrast and originality.

Before arriving at the final campaign direction, we entered a collaborative exploration phase. After conducting research into prospective student motivations and current trends in university branding, myself and the rest of the team each began developing individual concept proposals.

We each created a couple of designs, experimenting with ways to implement the core visual language of the university’s main brand – Multiple Lenses – within the context of a bold, standalone recruitment campaign. This phase involved playing with graphic layering, photography treatments, bold typography, and storytelling-led messaging.

Initial Concept Development

Target audience

Prospective undergrads, parents and international students.